Owning their Number: How Sequel Is Building CX as a Revenue Engine

September 16, 20261:00 PM ET

Most B2B CX teams are asked to prove their impact in revenue terms, but few are staffed or measured like a revenue function.

Clayton Stobbs has spent his career closing that gap, across startups, scale-ups, acquisitions, and enterprise roles. As VP of CX at Sequel, he insists on owning a number: net revenue retention, not just adoption or CSAT.

He joined Sequel to build a post-sales organization where renewal is never a conversation, where AI only gets trusted once the underlying data is clean, and where the old CSM headcount math (revenue divided by ARR) no longer holds.

Join Clayton and Anna Fisher, CMO at Kustomer, for a fireside conversation on:

What it takes to run CX as a revenue engine
Why data has to be unified before AI adds value
How automating QBRs and reporting frees teams to protect the accounts that matter most

This is for CX and CS leaders ready to move from cost-center thinking to owning a number.