Kustomer vs. Salesforce

Save up to 25% when you switch from Salesforce

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G2
500+ Reviews

Kustomer drives the metrics that matter

60%Rainbow Shops reduced their abandon rate by 60% within three weeks of switching to Kustomer.
25%UNTUCKit achieved an overall improvement of 25% in efficiency and productivity using Kustomer.
10%+SmugMug decreased average replies per conversation by more than 10% after switching to Kustomer.
SmugMug

Why brands choose Kustomer over Salesforce

Purpose-built for CX, not adapted from sales

  • Conversation-first, not ticket-firstSalesforce Service Cloud is a sales CRM adapted for support. Kustomer was designed from the ground up for customer service — built around how support teams actually work.
  • Agent-focused interfaceA clean, fast interface built for high-volume support — not repurposed from a sales tool your agents have to fight with every day.
  • No admin army requiredCX ops teams can configure and manage Kustomer without expensive Salesforce admins or lengthy consulting engagements.
Purpose-built for CX, not adapted from sales

AI that's native, not a licensed add-on

  • Built-in from day oneSalesforce Einstein AI requires separate licensing and configuration. Kustomer AI is built into the platform — every agent has AI assist out of the box.
  • End-to-end AI resolutionEvery workflow can trigger AI resolution automatically — understanding context, taking action in your systems, and escalating only when needed.
  • No extra modulesAI-powered suggested replies, conversation summaries, and next-best-action recommendations all included with no additional license fees.
AI that's native, not a licensed add-on

A unified view built for agents, not executives

  • Full customer timelineAgents see the complete customer history, conversation context, and AI-suggested next steps in one clean interface.
  • Single customer recordIngest and merge customer data from all relevant systems into one customer-centric workspace — no more switching between tabs.
  • Instant contextLeverage historical customer data to personalize every interaction from the moment the conversation opens.
A unified view built for agents, not executives

Enterprise-ready without enterprise overhead

  • Better value at every tierSalesforce's modular pricing adds up fast. Kustomer includes omnichannel, AI, reporting, and workflow automation in one plan — most teams save up to 25%.
  • Security and complianceKustomer delivers the security, compliance, and scalability enterprise teams require — without the implementation complexity of Salesforce.
  • Faster to deploySalesforce implementations are notoriously long and expensive. Kustomer is designed to get your team live faster with less risk.
Enterprise-ready without enterprise overhead

Purpose-built for CX, not adapted from sales

  • Conversation-first, not ticket-firstSalesforce Service Cloud is a sales CRM adapted for support. Kustomer was designed from the ground up for customer service — built around how support teams actually work.
  • Agent-focused interfaceA clean, fast interface built for high-volume support — not repurposed from a sales tool your agents have to fight with every day.
  • No admin army requiredCX ops teams can configure and manage Kustomer without expensive Salesforce admins or lengthy consulting engagements.
Purpose-built for CX, not adapted from sales

Your ultimate agent companion

KIQ Agent Assist is packed with versatile features to enhance agent productivity

Kustomer
Salesforce
vs.
Platform
Chat/Live support
91%
79%
Ease of setup
88%
74%
Voice
89%
81%
Ticket collaboration
92%
81%
Easy of use
88%
8.0
Customization
91%
82%
Email to case
92%
85%
Social integrations
86%
80%
Integration
90%
80%
Reporting
83%
80%
Generative AI
Text Generation
92%
63%
Text Summarization
92%
63%
Support Automation
Intelligent Routing
89%
81%
Transcripts
93%
83%
Self-Serve Support
86%
79%
“For anyone considering Kustomer, I encourage you to connect with brands like UNTUCKit that use it, and also get to know some of the people at Kustomer. It’s a high-energy company with great people who are invested in your success.”

Mike Vroom

Customer Service Director


Mike Vroom

Discover how AI + Data + CRM equals customer magic.

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