ROI of CX Virtual Summit
October 20, 20261:00 PM ET
CX leaders can point to faster response times and higher CSAT. The moment finance asks what that's worth, the conversation stalls, and AI is only raising the stakes on what “good CX” even means.
The ROI of CX Virtual Summit aims to close that gap. You'll hear:
- CX advisor Adrian Swinscoe make the case for measuring CX with the same numbers finance already trusts.
- How Terra Kaffe's Cate Marques used one unified conversation timeline to hold a mid-90s CSAT through 4x customer growth.
- A first look at two AI-native launches, Conversation Intelligence and AI QA, built to turn every conversation into a scored, actionable signal.
- From Michelle Chiu on how to move CX's case from anecdote to a number leadership trusts.
Built for CX and support leaders who need to prove their team's value in business terms, not just report on it.
Speakers
Aidan Swinscoe
CX Advisor & Author of Punk CX
RARE BUSINESS LIMITED
Cate Marques
Chief Experience Officer
Terra Kaffe
Michelle Chiu
Owner & Principal Consultant
MC Consulting
Brad Birnbaum
CEO
Kustomer
Lisa Painter
Head of Client and Leadership Experiences
Kustomer
Jillian Zatta
Sr. Manager, Solutions Consulting
Kustomer
Billy Bateman
Product Marketing Manager
Kustomer
