Signals That Matter: How DoubleVerify Proves Value and Protects Revenue

July 29, 20261:00 PM ET

In B2B, every customer interaction does one of two things: it compounds value toward retention, expansion, and revenue — or it compounds risk that shows up at renewal.

Kelsey Kearns, Sr. Director at DoubleVerify, has built her organization around that reality. She owns the full commercial motion for Rockerbox — sales, support, implementation, customer success, and professional services — giving her a rare, end-to-end view of how customer signals become business outcomes. Her team connects CX directly to retention and revenue, not just resolution metrics.

Join Anna Fisher, CMO at Kustomer, for a fireside conversation with Kelsey on:

How to define account health and separate signal from noise — the indicators that actually predict retention and expansion
How to pair quantitative signals with human judgment, and use AI to make teams more signal-aware without creating generic "AI slop"
How to transfer customer knowledge back into Sales so the whole commercial motion compounds
The operating model changes required to move from activity-driven to outcome-driven CX, proven through DoubleVerify's "Moments of Impact" framework

This session is for B2B CX, CS, and support leaders responsible for retention, expansion, and customer outcomes at scale.