Full-Funnel BFCM ‘26 Playbook: First Click to Last Return

September 2, 20261:00 PM PT

Join Kustomer, Signifyd, Triple Whale, and Narvar as we follow one shopper through their entire BFCM journey: the message that gets them to click, the checkout moment where fraud checks either protect the sale or quietly kill it, the delivery window that decides whether your inbox fills up with "where's my order," and the data that tells you afterward whether any of it actually paid off.

BFCM doesn’t test how much traffic you can drive; it tests whether that traffic turns into customers who come back in January and beyond. Every one of those moments along the way is a conversation waiting to happen, and how it gets handled is what separates a one-time holiday shopper from a customer for life.

Walk away with a practical, stage-by-stage playbook for using AI-native support to turn peak-season pressure into retained revenue, not just a spike in orders.