What to look for in a customer experience CRM platform

Description

According to Kustomer research, 79% of consumers get frustrated when they can’t contact customer service on their preferred medium or platform. With customer service ranked as the second most important factor when deciding where to shop (right below price) it is imperative to provide wow-worthy support.

Key take-aways

• Meet consumers on their preferred medium or platform
• Use a CRM that is truly omnichannel
• Make the CRM is secure and compliant