CX Beyond Resolution: Stop Measuring AI by What It Deflects

July 14, 2026·1:00 PM ET

Most CX teams can tell you how many conversations AI handled last month. Almost none can tell you whether those conversations improved loyalty, grew revenue, or moved CSAT. That gap is why leadership still sees AI in CX as a cost play, not a growth investment.

In this session, we'll show you how to close it. You'll see how Kustomer Beacon connects AI activity directly to declared business goals, scores every conversation against them, and surfaces drift before your customers feel it.

You'll walk away with:

• A framework for reorienting AI measurement from operational metrics to business outcomes
• A live demo of Kustomer Beacon: goal declaration, real-time outcome scoring, drift detection, and AI-recommended optimization
• A practical playbook for positioning your AI program as a business investment — with the data to back it up

Speakers

Caroline Dangson

Product Marketing Leader

Kustomer

Aditya Subramaniam

Lead Product Manager

Kustomer