B2B Technology

In B2B tech, your support experience is part of your product

Every support interaction is a signal, of churn risk, expansion potential, or product friction. Kustomer helps you act on it before it’s too late.

G24.5 rating500+ reviews
A B2B support agent reviewing a customer account dashboard with health-score and account metrics
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Higher volume. Higher stakes.

Every interaction touches an account, a relationship, and a renewal.

A Kustomer setup plan creating an executive-sponsor routing workflow with automated escalation steps

Technical support and escalation management

Challenge

When a customer reports a critical bug or outage, every minute of delay is an SLA breach in the making. Agents need full account context, product history, and escalation paths, instantly.


How Kustomer solves it

Unified customer and account timelines give agents everything they need before they respond. Skills-based routing ensures urgent issues reach your most qualified technical agents immediately. Automated escalation workflows trigger the right response before a ticket becomes a crisis.

An account health dashboard showing a score of 84 out of 100, up 6 versus Q1, with follow-up tasks and their status

CSM and account health visibility

Challenge

Customer Success Managers are flying blind when support data lives in a separate system. Escalations go unnoticed. At-risk accounts don’t surface until it’s too late to save the renewal.


How Kustomer solves it

Kustomer connects support interactions to account data, giving CSMs real-time visibility into ticket volume, sentiment trends, and unresolved issues across their book of business. Signals surfaces account health warnings before those accounts churn.

A support chat where an AI agent diagnoses 502 API errors, escalates to P1, and a human agent follows up with a fix

Self-Service & deflection at scale

Challenge

Technical users want to solve problems themselves, but only if the self-service experience is fast, accurate, and contextual. A broken or generic knowledge base sends them straight to your support queue.


How Kustomer solves it

Kustomer Concierge handles common technical inquiries, account questions, and how-to requests automatically, with full product and account context behind every response. When escalation is needed, the handoff to a human agent is seamless, with full conversation history intact.

A Kustomer setup plan creating an executive-sponsor routing workflow with automated escalation steps

Challenge

When a customer reports a critical bug or outage, every minute of delay is an SLA breach in the making. Agents need full account context, product history, and escalation paths, instantly.


How Kustomer solves it

Unified customer and account timelines give agents everything they need before they respond. Skills-based routing ensures urgent issues reach your most qualified technical agents immediately. Automated escalation workflows trigger the right response before a ticket becomes a crisis.

Meet the only CX platform where AI runs on context, not guesswork

from 500+ G2 reviews
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