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The Difference Between Conversational and Transactional Support
Now is the time to deliver personalized and human support
Do you know what is universally hated by humans all over the world? Taking a number. Whether it’s at the deli counter or the DMV, “taking a number” usually implies you’ll have to wait for a significant amount of time, and be treated with little to no empathy. Unless your brand is aiming to be more like the DMV (which we hope isn’t true!), it’s time to stop treating your customers like a number.
The ideal way to do so is through conversational support. Customers aren’t just another email to clear from the queue. Behind your support tickets are real people, each with their own set of needs, frustrations and history. Successful brands are beginning to realize that they need to support the full customer — not just the ticket in front of them.
Check out the infographic below to learn the conversational difference, and why brands must adopt conversational support to deliver a world-class experience.