guide

BFCM 2025 & AI Playbook

Practical AI strategies to drive revenue, efficiency, and customer loyalty this holiday season.

Ryan Breneman

Sep 17

16 min read

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Why this playbook matters

Black Friday and Cyber Monday 2025 are approaching fast and the competition has never been fiercer. With customer expectations rising and operational challenges mounting, scaling quickly without breaking workflows is critical.

Built for operational leaders, CX managers, and ecommerce growth teams navigating the unique pressures of BFCM, the playbook delivers actionable, AI-driven strategies from Kustomer and our partners.

Inside you'll learn how to:

Delight customers and build loyalty
Maximize efficiency and revenue
Simplify integrations and scale seamlessly

“One of the biggest pitfalls leading into BFCM is treating it like a marketing-led moment rather than a company-wide initiative... misalignment leads to missed revenue or poor experiences.”
Maya Junchtman
Senior Director of Marketing, Roswell NYC
“Implement AI that reflects their [brands] unique voice and enhances, not replaces, the human experience. The future of support isn’t human or AI, it’s both, working better together.”
Kara Peneguy
Director of Marketing, TalentPop
“I recommend taking the months prior [to Q4] to review the manual tasks your ecommerce and customer service team are doing, and finding opportunities to automate.”
Emily Dawson
Global Accounts, Shopify

Ready to win BFCM?
Put thes strategies to work today.