Customer Friendship: The People-First Approach to CX

Customer Friendship is the secret weapon of people-first brands. It’s what allows support teams, marketing leaders, and customer success leaders to understand their teams and customers as people — not just personas or tickets. Customers expect brands to communicate with them in the same way that they — people — communicate with each other in everyday life.

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Download this guide to learn:

  • The symptoms of an outdated customer experience.
  • What people-first brands like Away, Glossier, and UNTUCKit are doing to build modern support teams.
  • Recommendations for how to hire and train customer-centric CX team members.
  • Strategies for creating a real customer feedback loop between your marketing and customer service teams.

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