The Truth About Bots & Intelligent Automation
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Bots can’t deliver the level CX your customers need on their own. Combine smart automation with skilled agents for a meaningful experience.
About the Webinar
Instead of just focusing on bots, which are hard to build and deliver lackluster CX, an approach that uses smart automation coupled with skilled and well-trained agents can yield real results.
- Bots Have Their Limits: While bots can help scale your service, the difficulty to build and use them to deliver really great CX means bots aren’t the techno-saviors they’ve been made out to be.
- Enhance Your Agents: Customer-facing bots aren’t the only use for automation—collecting information, suggesting responses to your agents, improving reporting and other internal functions may be a better bet.
- Conversational CX: A joint approach that uses smart automation coupled with skilled and well-trained agents can yield real results, simply adding bots to your support page probably won’t.
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