Kustomer helps this fresh pet food subscription service cook up delicious customer experiences.

If your team is struggling with multiple clicks to resolve an inquiry, lacking complete and comprehensive views of a customer’s issue or prior experience and transactions, Kustomer is the best choice to empower your agents as well as increase one-touch resolution and overall customer satisfaction.

- Molly Garraway, Sr. Manager of Customer Experience, The Farmer’s Dog

  • Friends Since: October 2018
  • Number of users: 19
  • Switched from: Zendesk
  • Favorite Feature: Timeline and Custom Objects

When Brett Podolsky and Jonathan Yoni Regev discovered some troubling information around the pet food industry, they founded The Farmer’s Dog: quality, freshly-made food for dogs delivered directly to homes. Transforming an entire industry is an incredible undertaking, so the CX team is tasked with educating new subscribers as well as fostering and maintaining authentic relationships during customer interactions. The support team’s top priorities are dog health and providing a seamless, effortless customer experience, and they’re held accountable to ensuring every customer feels cared for and heard.

We knew that having a customer-centric, omnichannel platform would be crucial for our customers, who often require immediate and in-depth responses to their questions. Our team has all the necessary information at their fingertips to provide a well thought-out and quick solution, which has led to big improvements in both our handle and response times.

To fulfill their mission, the CX team must provide dedicated, same-day support to customers — and sometimes even their pets’ vet — across multiple channels. That’s not an easy undertaking for a lean and agile operation, especially since every conversation requires incredible care and detail. In rethinking how their technology partner could help them work smarter and better, Kustomer stood out from the competition because it was both truly omnichannel and focused on the entire customer experience, not a single issue.

With Kustomer, the team can now immerse themselves in every customer’s life cycle. Agents quickly glean the appropriate context to each conversation so they can resolve customers’ inquiries more thoroughly and efficiently.

With Kustomer, we’re able to open a conversation and instantly pull up a customer’s entire Timeline, equipping our team with the necessary context to deliver a personalized support experience. Custom objects and automated workflows aid in driving efficiency and higher service levels needed for both agents and customers.

After a seamless transition and implementation, it took just a few months for The Farmer’s Dog to see a 57% drop in average response time. Average handle time also improved by 46% across all channels, leading to the CX team handling 50% more customer conversations per day without increasing staff.

The team was incredibly excited to move to Kustomer! The platform gave our team an opportunity to feel more connected to each customer interaction by viewing conversations as a greater part of their whole experience and not one single ticket to be solved.

With Kustomer, The Farmer’s Dog is finding it easier to keep their customers happy and their customers’ dogs healthy. As an additional benefit, data from the Kustomer platform is helping the CX team influence business decisions — including ideas for new products, service changes, and content to help better educate customers.

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