Introducing Kustomer App Marketplace & Developer Platform

Introducing Kustomer App Marketplace & Developer Platform TW

We’re very excited to announce today the release of our third party app development program and the launch of 20 new apps.

The “app store” concept is not a new one. While its most recently reached global popularity by Apple and Google, companies have been making digital marketplaces for others to develop, package and distribute applications online since the early days of the internet. The same way that Airbnb provides more choices to consumers by providing housing options from a global network of homeowners, an apps platform enables customers to benefit from the work of thousands of developers around the world.

One of the main reasons businesses choose Kustomer is because our product provides a “single pane of glass” into many different systems a business might need to provide world class support. However, there are thousands of systems, both third party and home grown, that businesses could potentially use to provide quality support. And our CRM platform has an endless array of use cases and functionality that could be leveraged to build these integrations. While our product and development teams do build things very quickly, our team alone will never be able to keep up with the demand of the various integrations our customers need.

So we’re extremely excited to invite our partners, customers, and third party developers to now build integrations and experiences inside of Kustomer’s CRM platform at a scale that we could never dream of internally. However, in order for this initiative to be successful, there are three key components that we have been investing in, and will continue to expand:

    1. First, apps need to be able to have a wide range of functionality in order to provide value to businesses. Thanks to the hard work of our apps platform team, apps can now install custom objects, connect to OAUTH-based third parties, create cards, custom views, custom attributes, webhooks, workflows, and more. We’re confident this work will result in features and automations that ultimately make support teams work more efficiently, and deliver delightful experiences to their millions of end-customers around the globe.
    2. Secondly, partners need to have the proper documentation to know how to build an app. Today we’ve announced our third party apps documentation, which has already been leveraged by both our internal apps team and some early partners to develop apps that many of our customers are using today.
    3. Finally, partners need to be incentivized to build the app. Today, we’re working with integration partners to build experiences that benefit all three parties involved — Kustomer, the partners, and the companies that use these integrations. Over the next few months, we’re going to be rolling out more features to make app submission easier, and revenue sharing programs to continue to foster and incentivize a wide array of integrations to be safely and securely built and distributed from any developer in the world.

This is obviously just the dawn of our apps vision, and we need your help to make Kustomer a better tool for thousands of companies and millions of customers worldwide. If you’re interested in building an app, the best place to start is by reading the Kustomer Apps documentation and filling out our developer form to get a test account and start building. And as always, if you need help, don’t hesitate to reach out to our support team on whatever channel you prefer!

 

Kustomer Launches New App Marketplace, Making It Easy for Businesses to Connect Tools, Processes and Data Into a Unified Customer Experience

Kustomer Launches New App Marketplace TW

Curated Set of Integrated Apps Helps Businesses Streamline CX Operations to Improve Agent Productivity and Customer Satisfaction

 

New York, NY – February 23, 2021Kustomer, a top-rated CRM for modern customer experiences, today launched the Kustomer App Marketplace, a curated set of applications and integrations that can be easily added to the Kustomer platform for a unified, omnichannel customer experience. By integrating communications, ecommerce, social, productivity, advanced analytics, and other best-in-class apps with the Kustomer CRM platform, businesses can activate omnichannel CX operations more quickly and efficiently.

“Businesses are racing to integrate new communications channels, artificial intelligence, chatbots and other innovations to create seamless, bespoke customer experiences at every step in the customer journey. This can be challenging when legacy technologies and complex integrations get in the way,” said Brad Birnbaum, Co-founder and CEO of Kustomer. “With the new App Marketplace, we are making it easy for businesses to extend the value of their Kustomer CRM platform with plug and play apps that modernize and unify omnichannel operations. Businesses can now tame their CX ‘frankenstack,’ creating the seamless, agile operations they need to connect in more ways with more customers.”

App Marketplace Provides Measurable Benefits To Brands and Partners

The Kustomer Marketplace makes it easy for businesses to better inform customer interactions, boost agent productivity, streamline operations, and reduce total cost of ownership with these features:

  • One-Click Install Apps: Businesses are using the App Marketplace to assemble and adapt their CX ecosystem without the need to engage expensive development resources.
  • Full CX Ecosystem Integrations: Businesses can tap into a large and growing list of integrations to unify their customer service systems, connecting every element of an omnichannel customer experience.
  • Seamless CX Operations and Unified Customer Visibility: By linking every element of CX operations and data, CX organizations can put a single view of the customer at agents’ fingertips. Agents can quickly find, share and act on information across the tech stack by creating one central place to stay focused and get work done.
  • Centralized Tools Management: Customer Service Operations can now go to one central marketplace where admins can install, integrate and maintain third-party apps with the Kustomer CRM platform.
  • Fast Track to a Growing Marketplace: Partners can tap into new revenue streams with a comprehensive app development platform and resources to join an established marketplace of qualified buyers.

“Streamlined operations and unified customer experience are imperatives today as businesses scale to deliver more personalized service on tighter budgets,” said Vasili Triant, Chief Operating Officer at UJET. “We are proud to be selected as one of the first apps featured in the Kustomer App Marketplace and believe it will become an essential hub for businesses looking to build the modern CX operations needed to serve today’s increasingly digital and mobile consumers.”

In November 2020, Kustomer signed an agreement to be acquired by Facebook, subject to customary regulatory review. Once the acquisition closes, Kustomer will continue to serve its customers and work with its partners as part of the Facebook family. With complementary capabilities, more people will be able to benefit from customer service that is faster, richer and available whenever and however they need it–via phone, email, text, web chat or messaging. In particular, Kustomer will be able to enhance the messaging experience which is one of the fastest growing ways for people and businesses to engage.

About Kustomer
Kustomer is a top-rated CRM, helping top brands deliver modern customer service that creates customers for life. Through AI-powered automation, Kustomer scales to meet the needs of contact centers and businesses, enabling companies to deliver effortless, consistent and personalized service and support through a single timeline view. Today, Kustomer is the core platform of some of the leading customer service brands like Ring, Glovo, Glossier and Sweetgreen. Headquartered in NYC, Kustomer was founded in 2015 by serial entrepreneurs Brad Birnbaum and Jeremy Suriel, has raised over $174M in venture funding, and is backed by leading VCs including: Coatue, Tiger Global Management, Battery Ventures, Redpoint Ventures, Cisco Investments, Canaan Partners, Boldstart Ventures and Social Leverage.

Media Contact:
Cari Sommer
Raise Communications
cari@raisecg.com

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