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SaaStr Podcast: Brad Birnbaum Shares What It Takes to Make the Successful Transition from CTO to CEO

Kustomer CEO and Founder Brad Birnbaum joins SaaStr’s podcast to share how he made his way into the world of customer experience and SaaS over 20 years ago.

Brad tackles a range of topics including:

  • The core benefits of repeat entrepreneurship
  • The challenges and surprises of transitioning from CTO to CEO, and what advice he’d give other CTOs looking to make the transition
  • How the product should lead your go-to-market strategy

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